Morris Silver, Chairman & CEO

Morris Silver founded M. Silver Associates as a general interest agency with clients in finance, retail, real estate and various service industries. A former newspaper journalist, he has created and implemented hundreds of strategic programs and headed the agency’s account teams for clients in all segments of international travel, economic development and consumer marketing. He is the recipient of the coveted Hospitality Sales & Marketing Association International’s (HSMAI) Winthrop W. Grice Award for “significant contributions to public relations in the hospitality industry.”

Click here to read a message from the Chairman


Virginia M. Sheridan, President

Recognized as one of the most accomplished public relations practitioners in the hospitality industry, Virginia is noted for developing unique and award-winning marketing concepts and programs. A frequent industry speaker, she is a member of the Public Relations Society of America, Hospitality Sales & Marketing Association International (HSMAI), and the Society of American Travel Writers. Virginia is also active in a number of political, community and cultural organizations and serves of the Board of Directors for The Millay Colony for the Arts. She received the 1998 HSMAI Winthrop W. Grice Award for “significant contributions to public relations in the hospitality industry.”

© M. Silver Associates Inc., All Rights Reserved