How We Work

Other agencies position themselves as "generalists." M. Silver Associates' selective focus on consumer lifestyle marketing enables us to harness the collective expertise of our professional staff to minimize new account startups and flatten learning curves.

Creativity Driven by Strategy

Morris Silver, chairman, and Virginia M. Sheridan, president, personally oversee every one of our accounts — from situation analysis and program development through implementation — to ensure the highest quality execution and the best results for our clients.

The agency works on a team-based format with each business unit functioning on a seamless basis for total integration and balanced servicing of client issues and needs.

Typically, there are eight key elements in M. Silver Associates’ approach to client relations:

• An experienced, compatible account team is assigned
• A communications audit is conducted to determine client goals, strengths/weaknesses and issues to effectively target audiences, constituents and stakeholders
• A year-long plan of action—defining goals and establishing timetables—is prepared and approved by the client based on a mutually agreed upon customized creative brief
• An interactive client communications process is established according to each client’s preference, to ensure full understanding and knowledge of program activities
• Comprehensive activity reports are provided to the client on a scheduled basis
• Regular agency creative sessions are conducted to keep the account program fresh and innovative
• Periodically, the entire agency staff convenes to evaluate and fine-tune the plan
• To ensure a comfortable working relationship—and continued client satisfaction—the agency conducts semi-annual agency/client evaluations

To enhance understanding of the public relations process, M. Silver Associates will create personalized educational seminars for our clients or their own internal clients.