Friday, May 23, 2008

MSA Clients Baltimore and Connecticut in NYT

Published in The New York Times, May 23, 2008
By Stuart Elliott

"...The Connecticut Commission on Culture and Tourism is continuing a campaign it began last year that carries the theme “Closer than you think.” The advertising and public relations efforts are being handled by Pita Communications in Hartford and M. Silver Associates in New York.

“Everybody wants to get away,” said Karen Senich, executive director of the commission, “but we understand they may not be taking vacations as long and as far as before...”
So radio commercials extolling the virtues of Connecticut attractions, which are to begin running next week, will be heard on stations in Connecticut as well as New York.

“We’ve stepped it up to reach the in-state market,” Ms. Senich said, “because we want our own residents to realize they don’t have to go far to have a nice vacation.”

To reinforce that message, the state’s fourth annual “open house” will be held on June 14 at more than 230 attractions, she added, offering free or reduced admissions to Nutmeggers.

The Baltimore Area Convention and Visitors Association will reach out, starting in mid-June, to residents of nearby states like Pennsylvania and Virginia with a campaign by the Silver agency and Carton Donofrio Partners in Baltimore, for advertising.

There will be promotions like Harbor Pass+, adding an extra day to the Harbor Pass that offers local attractions at discounted prices, and offers to buy two nights at participating hotels and get a third night free.

“It’s going to be a very competitive summer among destinations,” said Sam Rogers, executive vice president and chief marketing officer at the Baltimore association, and urban destinations like his can make a compelling argument to potential visitors “worried about high gas prices: You can put your car in a garage and walk everywhere.”
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Wednesday, January 30, 2008

M. Silver Associates Wins Coveted “Best of Show" at the 2007 HSMAI Adrian Awards

Stephen Hawking’s ZERO-G Weightless Flight Takes Top Honors at Travel Industry’s Most Prestigious Awards Competition

NEW YORK, NY – M. Silver Associates, a public relations and marketing communications agency specializing in travel, tourism and lifestyle, has won the “Best of Show” award for its campaign, The Stephen Hawking ZERO-G Weightless Flight at the 51st Annual Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards Gala. More than 1,000 hospitality industry leaders attended the event at the New York Marriott Marquis. M. Silver’s work was chosen from a field of more than 1,200 entries from around the world.

Since HSMAI, a global organization representing hospitality industry professionals, began its annual awards program, M. Silver Associates has earned more than 260 awards from the organization and other industry associations on behalf of a broad range of clients. This year is the third time the agency has won the competition’s “Best of Show” award for excellence in public relations.

The April 26, 2007 ZERO-G Hawking event, handled by M. Silver’s Fort Lauderdale office under the direction of Executive Vice President Rosalie M. Hagel, was designed to promote Zero Gravity Corporation’s weightless flight experiences. The event featured a specially-arranged flight for the acclaimed British physicist who has spent a lifetime studying gravity and has been wheelchair bound for nearly four decades by ALS.

“Helping the world’s most famous scientist experience weightlessness was an honor for us as a company and it truly was history in the making,” said Noah McMahon, Chief Marketing Officer, Zero Gravity Corporation. “M. Silver gave us superb counsel and helped us make the most out of this unique, earth-shattering opportunity.”

M. Silver’s promotion activities resulted in recognition of the flight as an historic, international event garnering world-wide coverage. Results included coverage in nearly 1,000 broadcast segments, including features on NBC Nightly News, TODAY Show, Good Morning America, BBC News and CNN, as well as extensive print exposure, including The New York Times, International Herald Tribune, Associated Press, London Daily Telegraph and Newsweek, among others. In total, the story appeared in more than 200 countries around the world, resulting in more than 1600 placements and 243 million media impressions.


Lauren Cabral
M. Silver Associates
212-754-6500, ext. 205
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Thursday, November 01, 2007

MSA Captures Top Honors For Greater Fort Lauderdale and Baltimore at 2007 SATW Awards

Agency Lauded for Innovative Destination Marketing and Publicity Campaigns at the Society’s 52nd Annual Convention

MANCHESTER, ENGLAND --- (November 1, 2007) --- M. Silver Associates (MSA) bolstered its reputation as destination marketing experts with the winning of gold and silver Aaron D. Cushman Public Relations Awards on behalf of Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) and Baltimore Area Convention and Visitors Association (BACVA). The awards were presented at the 52nd Annual Society of American Travel Writers (SATW) Convention, the largest convention of travel journalists in the world in 2007, where over 500 travel writers, photographers and public relations professionals gathered in Manchester, England in October. Named after prominent PR practitioner Aaron D. Cushman, the awards competition, now in its third year, recognizes the most innovative and effective PR practices in the travel and tourism industry.

Transforming Greater Fort Lauderdale
Taking the gold Aaron statuette for Best Overall Marketing Campaign for a Destination, the agency won for its continued efforts in the transformation of Greater Fort Lauderdale, an area once known only for Spring Break, now emerging as a year-round luxury destination. Highlighted activities and events of the campaign included a winter-time market blitz in the northeastern U.S. featuring GFL’s “Beach on Wheels” – a glass-enclosed mobile beach scene which proved highly successful in securing television interviews for GFLCVB representatives; and promotion of high-profile exhibitions such as Tutankhamun and the Golden Age of the Pharaohs at the Museum of Art, Fort Lauderdale, to showcase the destination’s ability to attract big-name museum attractions.

In 2006, the agency generated a total media circulation exceeding 81 million, including prominent features in The Wall Street Journal, Atlanta Journal-Constitution and Condé Nast Traveler. The “Beach on Wheels” market blitzes also proved an effective tool, securing segments featuring on Good Day Philadelphia and Good Morning Washington. The overall campaign helped make 2006 a record year for number of visitors to GFL, garnering an economic impact of $8.76 billion. Perhaps most impressively, GFL posted an average daily rate of $114.26, a figure 13.6% higher than any previous year and an indication of the destination’s continued upscale renaissance.

Media Falls for Baltimore
MSA also won a silver Aaron for Best Publicity Campaign for a Convention and Visitors Bureau for its work on behalf of the Baltimore Area Convention and Visitors Authority (BACVA) “Free Fall Baltimore”, a city-wide program that offered more than 175 free cultural events, including live music, dance, theater and museum exhibitions. The media relations campaign garnered national media attention by finding newsy and distinct media angles, reaching more than 32 million people with stories appearing in The New York Times, Washington Post,, Budget Travel and many more. Visits to and soared as a result of these efforts, with an increased traffic of 124 percent. Arts and culture attractions participating in “Free Fall” reported major visitor increases as a result of the program. The final result of success came in May 2007 when an article in The Baltimore Sun announced that the city was planning to bring back “Free Fall” for a second year due to the outstanding results that were achieved in 2006.

This year’s Aaron Awards are added to M. Silver’s large inventory of more than 270 industry accolades, including the PRSA Silver Anvil and HSMAI Best-in-Show, on behalf of a broad range of clients, from national and regional tourism organizations to leading travel suppliers and hospitality companies. In business for over 35 years, M. Silver Associates Inc. has established itself as one of the United States’ leading public relations/marketing communications agencies specializing in travel and tourism and ranks among the top 100 agencies in the country. M. Silver also has the distinction to be the only company to have two agency principals – Chairman and CEO Morris Silver and President Virginia M. Sheridan – receive the prestigious Winthrop W. Grice Award for outstanding leadership and lifetime achievement in public relations from Hospitality Sales & Marketing Association International (HSMAI).

Headquartered in New York City, MSA also has an office in Fort Lauderdale serving national and regional clients as well as the agency’s Hispanic practice. M. Silver is a partner in The Worldcom Group, the world’s largest consortium of public relations agencies for clients seeking greater international marketing support.

Lauren Cabral
M. Silver Associates, Inc.
212-754-6500, ext. 205
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Monday, June 18, 2007

Riviera Nayarit Convention & Visitors Bureau Embarks on Tourism Public Relations Campaign with M. Silver Associates

NEW YORK (June 18, 2007) – The Riviera Nayarit Convention and Visitors Bureau has retained New York-based travel and tourism public relations agency M. Silver Associates as the organization’s first-ever marketing communications firm to launch this new Mexican destination in the United States and Canada.

M. Silver will be promoting the destination’s new brand image – Riviera Nayarit – with activities targeted to cultivate an affluent traveler and visitors seeking luxury services combined with nature, culture and authentic vacation experiences. Riviera Nayarit is Mexico’s newest travel destination, stretching along 100 miles of beautiful Pacific coast framed by spectacular mountains to the north of renowned Puerto Vallarta. The region features luxury resorts and eco-tourism boutique hotels, world-class golf, wildlife sanctuaries, charming fishing towns, miles of serene beaches, the exclusive Punta Mita area and the colonial town of San Blas.

“Competition is high in the tourism industry so we wish to establish a strong marketing team to create our brand and generate awareness for the Riviera Nayarit,” says Marc Murphy, director general of the Riviera Nayarit Convention and Visitors Bureau. “We are very excited to launch our new destination and work with such an experienced tourism public relations firm as M. Silver Associates.”

The agency will be responsible for consumer, travel agent, meeting and incentive planner cultivation through media relations, special events and promotional activities. The agency will launch the destination this year as well as the CVB’s new website and “Mexico’s Hidden Treasures” marketing campaign. M. Silver senior vice president Linda Ayares will head the account.

“We’ve been involved in promoting various regions of Mexico for more than two decades, and it is exciting to be part of a new endeavor such as the Riviera Nayarit destination marketing program. This is a beautiful area of the country that offers many exciting options to the visitor – from upscale hotels to eco-tourism,” said Virginia M. Sheridan, president, M. Silver Associates. “We will focus on the destination’s quality offerings and the fact that it isn’t overdeveloped. It’s ideal for first-time visitors and an incentive to return for people who count Mexico as one of their favorite places to visit.”

About M. Silver Associates:
Founded more than 35 years ago, M. Silver Associates Inc. has established itself as one of the United States’ leading public relations/marketing communications agencies specializing in travel and tourism and ranks among the top 100 agencies in the country. The firm’s roster of clients includes national and international destinations, leading hotels and resorts, airlines, attractions and the cruise industry. In recognition of its outstanding work, M. Silver has received critical acclaim from leading travel and public relations organizations with more than 270 public relations awards.

Headquartered in New York City, MSA also has an office in Fort Lauderdale serving national and regional clients as well as the agency’s Hispanic practice. M. Silver is also a is a partner in The Worldcom Group, the world’s largest consortium of public relations agencies for clients seeking greater international marketing support.

About Riviera Nayarit:
Riviera Nayarit is Mexico’s newest travel destination stretching along 100 miles of pristine Pacific coast framed by spectacular mountains which unfolds minutes north of the Puerto Vallarta International Airport. Mostly undeveloped, the destination extends from the resorts of Nuevo Vallarta to the historic, colonial town of San Blas, including exclusive Punta Mita and the spectacular Banderas Bay. The region features luxury resorts and eco-tourism boutique hotels, world-renowned surfing, four professional golf courses, rare native wildlife including sea turtles and tropical birds, mountain and island adventures, shopping for local artwork and traditional Huichol handicrafts, charming fishing towns and miles of serene beaches. For more information, visit

Contact: Linda Ayares or Patrick Kwan
747 Third Avenue
New York, NY 10017
212-754-6500 or

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Tuesday, June 05, 2007

Furnished Quarters Appoints M. Silver Associates

New York, NY (June 5, 2007) – Furnished Quarters, New York City’s largest corporate housing provider of furnished apartments, has selected M. Silver Associates as agency of record to handle marketing communications/public relations and promotions for the entire portfolio of furnished residences. The agency will be responsible for raising brand awareness of the company with the goal of further establishing Furnished Quarters as the leader in corporate housing among key trade and consumer audiences through media relations, special events, customer development and promotional activities.

“M. Silver Associates has an excellent reputation for representing top clients in the hospitality industry, and they have demonstrated a solid knowledge and understanding of our business,” said Steven Brown, president of Furnished Quarters. “Our company has aggressive plans to continue its expansion in the United States, and M. Silver Associates’ infrastructure and team experience are compatible to help us achieve our ambitious goals over the next few years.”

Beth Searls, director of sales and marketing, added, “With the growing opportunities of the corporate housing industry, we are looking for strategic thinking, compelling creative and in-depth public relations services and capabilities to complement our business goals. We believe that M. Silver Associates will be able to deliver that and more.”

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About Furnished Quarters
Furnished Quarters is the largest provider of corporate housing and temporary residential accommodations in New York City. Founded in 1998, the company has since expanded to provide more than 1,000 furnished units in over 40 locations in Manhattan, northern New Jersey and the Boston metropolitan area. Combining the convenience of premier locations with the ease of having a true “home away from home,” Furnished Quarters apartments are stylishly furnished in a sleek, urban, modern design, reflecting the buildings, cities and cosmopolitan lifestyle in which they are located. For more information, visit

CONTACT: Elizabeth Gaerlan/Dawn Weissman or

NEW YORK, NY 10017
212-754-6500/212-754-6711 (F)

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