M. Silver Associates Inc.

MSA Clients Baltimore and Connecticut in NYT

2008-05-23T17:34:00.002-04:00

Published in The New York Times, May 23, 2008 By Stuart Elliott "...The Connecticut Commission on Culture and Tourism is continuing a campaign it began last year that carries the theme “Closer than you think.” The advertising and public relations efforts are being handled by Pita Communications in Hartford and M. Silver Associates in New York. “Everybody wants to get away,” said Karen Senich,

M. Silver Associates Wins Coveted “Best of Show" at the 2007 HSMAI Adrian Awards

2008-01-30T15:26:00.000-05:00

Stephen Hawking’s ZERO-G Weightless Flight Takes Top Honors at Travel Industry’s Most Prestigious Awards Competition NEW YORK, NY – M. Silver Associates, a public relations and marketing communications agency specializing in travel, tourism and lifestyle, has won the “Best of Show” award for its campaign, The Stephen Hawking ZERO-G Weightless Flight at the 51st Annual Hospitality Sales &

MSA Captures Top Honors For Greater Fort Lauderdale and Baltimore at 2007 SATW Awards

2007-11-01T10:35:00.000-04:00

Agency Lauded for Innovative Destination Marketing and Publicity Campaigns at the Society’s 52nd Annual Convention MANCHESTER, ENGLAND --- (November 1, 2007) --- M. Silver Associates (MSA) bolstered its reputation as destination marketing experts with the winning of gold and silver Aaron D. Cushman Public Relations Awards on behalf of Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB)

Riviera Nayarit Convention & Visitors Bureau Embarks on Tourism Public Relations Campaign with M. Silver Associates

2007-06-18T12:59:00.000-04:00

NEW YORK (June 18, 2007) – The Riviera Nayarit Convention and Visitors Bureau has retained New York-based travel and tourism public relations agency M. Silver Associates as the organization’s first-ever marketing communications firm to launch this new Mexican destination in the United States and Canada. M. Silver will be promoting the destination’s new brand image – Riviera Nayarit – with

Furnished Quarters Appoints M. Silver Associates

2007-06-05T12:40:00.000-04:00

New York, NY (June 5, 2007) – Furnished Quarters, New York City’s largest corporate housing provider of furnished apartments, has selected M. Silver Associates as agency of record to handle marketing communications/public relations and promotions for the entire portfolio of furnished residences. The agency will be responsible for raising brand awareness of the company with the goal of further

Alliance media push fuels animal transport support

2007-05-31T12:21:00.000-04:00

The Mayor's Alliance for NYC's Animals works toward the day when no animal in the city will be killed simply because it does not have a home. Part of its work involves two vans that transport animals. But last summer, high gas prices caused that project's cost to exceed budget by $30,000."It was a question of making people realize that without the ability to transport these animals from

Spreading the News . . . New York, New York!

2007-05-23T11:53:00.000-04:00

By Steve Gruber, Director of Communications, The Mayor's Alliance for New York City's Animals There are eight million stories in our naked city. How do we get our message heard? It starts with a strategic plan. When the Mayor's Alliance for NYC's Animals began working with Maddie's Fund on its first year application in 2003, and first conceptualized how it would reach its goal of saving all

Broward uses pop-up store in New York to promote subtropical vacations

2007-01-22T10:30:00.000-05:00

New York, NY -- The weather in Manhattan was finally blustery and cold. Snow flurries -- among the first this season -- had arrived that January morning. As it snowed outside, a bit of South Florida sun, fun and games were being dished out in a New York retail store. The Greater Fort Lauderdale Convention & Visitors Bureau unveiled "Coast(954)," a weeklong "pop-up store" promotion. At 15th

PR Week: Fort Lauderdale Pop-up Push for Tourism Coasts into NYC

2007-01-13T16:28:00.000-05:00

"It all stems from creating a new brand premise for Greater Fort Lauderdale," said Virginia Sheridan, president of M. Silver. "We want to show that the area has transformed from the college destination it used to be and is attracting billions of dollars of resorts and nightlife." The bureau also hopes to show off the area's new St. Regis and Trump hotels. Idea: The company turned the Bank

PR Helps Chinatown Bounce Back from 9/11 with a Brilliant Destination-marketing Campaign Drawing Billions of Eyes and Millions of Visitors

2006-11-13T17:05:00.000-05:00

Chinatown in New York City is the largest Chinatown in the U.S., and it's one of Manhattan's oldest neighborhoods. The two-square-mile area boasts more than 100,000 residents and hundreds of restaurants offering culinary samples, styles and tastes from all of China's provinces. Asian art, antiques, jewelry and fashions fill authentic Hong Kong-style malls and shops, and each year hundreds of

Zero-G Gives Rise to a ‘Teachable Moment’

2006-09-21T13:29:00.000-04:00

Educators Take a Flight to Weightlessness for the Sake of Science CLEVELAND - As we floated in weightlessness, we squirted each other with water guns, gulped down candy hovering in midair and soared like Superman. We also studied accelerometers and weight scales, played catch with plush toys and showed how Newton's laws of motion held sway, even on a plunging Boeing 727 jet. And we whooped and

MSA announces the hiring of three new vice presidents: Jennifer Maguire, Dawn Rowan and Elizabeth Gaerlan

2006-08-24T13:29:00.000-04:00

Joining the ranks of M. Silver’s 40-person organization are three new staff members who bring a wealth of ideas, enthusiasm and creative approaches to the public relations industry. Their professional experience on national and international levels with some of the top companies and brands in the world enhances the agency’s service areas, including: Travel and Tourism Consumer Products and

Media Efforts Winning Broad Coverage for Alliance Initiatives

2006-07-12T16:57:00.000-04:00

Published by the Mayor's Alliance Website http://www.animalalliancenyc.org/ June 2006 Pet adoptions. Events. Transport program. Foster care. Maddie's Fund recognition. These and other important issues are gaining wider coverage in the media, thanks to new public relations efforts undertaken by the Mayor's Alliance. In April, the Mayor's Alliance contracted with M. Silver Associates, a public

Explore Chinatown takes P.R. award

2006-06-16T17:02:00.000-04:00

M. Silver Associates won one of the top public relations awards, the Silver Anvil, for its “Explore Chinatown” campaign, Thursday night. The New York and Florida based public relations agency was recognized for its two-year public relations campaign at the Public Relations Society of America’s annual Silver Anvil Awards presentation, in the category, Marketing Consumer Services Travel and

M. Silver Associates' ‘Explore Chinatown’ Campaign Wins Silver Anvil Award

2006-06-09T13:17:00.000-04:00

PRSA Recognizes Multi-faceted Program Designed to Revive Lower Manhattan’s Economy NEW YORK --- (June 9, 2006) --- Accepting on behalf of the September 11th Fund and Lower Manhattan Development Corporation, M. Silver Associates last night took home top honors at the Public Relations Society of America’s annual Silver Anvil Awards presentation. The New York- and Florida-based agency, noted for

Fort Lauderdale to Pop Up in Big Apple

2006-05-28T13:01:00.000-04:00

THE MIAMI HERALD By DOUGLAS HANKS III Next winter, Manhattan shoppers will be tempted -- and taunted -- by all things Fort Lauderdale.The Greater Fort Lauderdale Convention and Visitors Bureau plans to borrow a guerrilla-marketing tactic from Wonderbra and open a ''pop-up store'' in New York City in January to tempt the frigid with visions of a Broward County vacation.The temporary shop will

Broward plans Winter Blitz in New York to Attract Tourists

2006-05-19T09:24:00.000-04:00

SOUTH FLORIDA SUN-SENTINEL May 19, 2006 Winter-weary New Yorkers will be able to book a Fort Lauderdale vacation from a store clerk in a bathing suit next January, but only for 10 days. The clerks will be working in a "pop-up" store, a retail outlet created for a brief time in a high-profile Manhattan location. Plans for the 3,000-square-foot store, announced Thursday at a Broward County

MSA Featured in First-Ever Travel Public Relations Textbook

2006-03-01T11:57:00.000-05:00

Agency’s International Launch of Luxury Oceanliner Queen Mary 2 Profiled NEW YORK – M. Silver Associates, one of the country’s leading public relations agencies specializing in travel and tourism, has been featured in the first-ever public relations how-to guide for the hospitality industry. Dennis E. Deuschl, a 40-year professional communicator and accredited member of the Public Relations

M. Silver Associates Lands Eight New PR Accounts for 2006

2006-02-21T15:16:00.000-05:00

UPSCALE PROPERTIES AND RESORTS SPAN THE REAL AND VIRTUAL WORLD NEW YORK – M. Silver Associates (MSA) recently added eight new accounts to its award-winning stable of travel and tourism clients for 2006. They are: Cable Beach Resorts and Baha Mar in the Bahamas, Jumeriah International and the Essex House in NYC, the Alexandra Resort on Turks & Caicos, the Biltmore Hotel in Coral Gables, FL.,

M. Silver Associates Unwraps the 'Mummy' of all Guerilla Marketing Promotions

2006-02-15T11:33:00.000-05:00

This winter, a small army of King Tut-costumed models hit the streets of New York, Philadelphia, Chicago, Detroit, Boston and Washington, DC during peak rush hours to promote the arrival of the King Tut exhibition to Greater Fort Lauderdale, Florida. As a symbol of the warm sunshine in Greater Fort Lauderdale, the King Tut characters were handing out branded "hand warmers" with a King Tut message

Explore Chinatown, ZERO-G Campaigns Head Roster of Winners for M. Silver Associates at 2006 HSMAI Public Relation Awards

2006-01-31T11:10:00.000-05:00

Agency Collects 10 Top Awards for Excellence in Public Relations at Prestigious Travel Industry Competition Event NEW YORK -- Chinatown New York and ZERO-G Corporation were two of the big winners at the 2006 Hospitality Sales and Marketing Association International (HSMAI) Awards gala, walking away with Platinum, Gold and Silver Adrian awards for outstanding public relations programs. For M.

M. Silver Battles Hurricane Wilma

2005-11-01T09:38:00.000-05:00

M. SILVER BATTLES ‘WILMA’ PROBLEM WITH OPPORTUNISTIC MEDIA TOUR NEW YORK – November 1, 2005 – Following hurricane Wilma’s descent on South Florida last week and the resulting loss of local services, M. Silver Associates, AOR for the Greater Fort Lauderdale Convention & Visitors Bureau, maximized the presence of the president of the Bureau in New York City to provide

Tips on Making Public Relations Work for You By Virginia M. Sheridan

2005-10-27T14:08:00.000-04:00

WHAT IS PUBLIC RELATIONS? Public relations is the misleading and inaccurate name for the practice of communicating a message to general or specific audiences through broadcast, electronic or print media. Unlike advertising, in which you pay to have your own words, pictures and graphics presented exactly as you wish them to appear, public relations relies on journalists, writers, editors and

Hot enough for ya? Fort Lauderdale says "Come and see."

2005-10-13T12:24:00.000-04:00

CHICAGO -- Part of next year's $4 million ad budget for the Greater Fort Lauderdale (Fla.) Convention & Visitors Bureau (CVB) will try to boost summer-season business with the "Second Season" campaign. The initiative, via MARC USA, Miami, seeks to draw upscale travelers to the south Florida destination during its traditionally slow period. Print advertising will include new media buys in Vogue,

Society of American Travel Writers Honors Public Relations Members with New Awards Competition

2005-09-23T11:35:00.000-04:00

Las Vegas – The 50th national convention of the Society of American Travel Writers was the site of the first annual Aaron D. Cushman/SATW Travel Public Relations Awards. The presentation took place at the Mirage Hotel in Las Vegas before an audience of 600 newspaper, magazine and broadcast travel journalists plus an assembly of public relations practitioners specializing in travel. “SATW has