MSA Clients Baltimore and Connecticut in NYT
Published in The New York Times, May 23, 2008
By Stuart Elliott
"...The Connecticut Commission on Culture and Tourism is continuing a campaign it began last year that carries the theme “Closer than you think.” The advertising and public relations efforts are being handled by Pita Communications in Hartford and M. Silver Associates in New York.
“Everybody wants to get away,” said Karen Senich, executive director of the commission, “but we understand they may not be taking vacations as long and as far as before...”
So radio commercials extolling the virtues of Connecticut attractions, which are to begin running next week, will be heard on stations in Connecticut as well as New York.
“We’ve stepped it up to reach the in-state market,” Ms. Senich said, “because we want our own residents to realize they don’t have to go far to have a nice vacation.”
To reinforce that message, the state’s fourth annual “open house” will be held on June 14 at more than 230 attractions, she added, offering free or reduced admissions to Nutmeggers.
The Baltimore Area Convention and Visitors Association will reach out, starting in mid-June, to residents of nearby states like Pennsylvania and Virginia with a campaign by the Silver agency and Carton Donofrio Partners in Baltimore, for advertising.
There will be promotions like Harbor Pass+, adding an extra day to the Harbor Pass that offers local attractions at discounted prices, and offers to buy two nights at participating hotels and get a third night free.
“It’s going to be a very competitive summer among destinations,” said Sam Rogers, executive vice president and chief marketing officer at the Baltimore association, and urban destinations like his can make a compelling argument to potential visitors “worried about high gas prices: You can put your car in a garage and walk everywhere.”
Read more!
By Stuart Elliott
"...The Connecticut Commission on Culture and Tourism is continuing a campaign it began last year that carries the theme “Closer than you think.” The advertising and public relations efforts are being handled by Pita Communications in Hartford and M. Silver Associates in New York.
“Everybody wants to get away,” said Karen Senich, executive director of the commission, “but we understand they may not be taking vacations as long and as far as before...”
So radio commercials extolling the virtues of Connecticut attractions, which are to begin running next week, will be heard on stations in Connecticut as well as New York.
“We’ve stepped it up to reach the in-state market,” Ms. Senich said, “because we want our own residents to realize they don’t have to go far to have a nice vacation.”
To reinforce that message, the state’s fourth annual “open house” will be held on June 14 at more than 230 attractions, she added, offering free or reduced admissions to Nutmeggers.
The Baltimore Area Convention and Visitors Association will reach out, starting in mid-June, to residents of nearby states like Pennsylvania and Virginia with a campaign by the Silver agency and Carton Donofrio Partners in Baltimore, for advertising.
There will be promotions like Harbor Pass+, adding an extra day to the Harbor Pass that offers local attractions at discounted prices, and offers to buy two nights at participating hotels and get a third night free.
“It’s going to be a very competitive summer among destinations,” said Sam Rogers, executive vice president and chief marketing officer at the Baltimore association, and urban destinations like his can make a compelling argument to potential visitors “worried about high gas prices: You can put your car in a garage and walk everywhere.”
Read more!
