M. Silver Associates Wins Coveted “Best of Show" at the 2007 HSMAI Adrian Awards
Stephen Hawking’s ZERO-G Weightless Flight Takes Top Honors at Travel Industry’s Most Prestigious Awards Competition
NEW YORK, NY – M. Silver Associates, a public relations and marketing communications agency specializing in travel, tourism and lifestyle, has won the “Best of Show” award for its campaign, The Stephen Hawking ZERO-G Weightless Flight at the 51st Annual Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards Gala. More than 1,000 hospitality industry leaders attended the event at the New York Marriott Marquis. M. Silver’s work was chosen from a field of more than 1,200 entries from around the world.
Since HSMAI, a global organization representing hospitality industry professionals, began its annual awards program, M. Silver Associates has earned more than 260 awards from the organization and other industry associations on behalf of a broad range of clients. This year is the third time the agency has won the competition’s “Best of Show” award for excellence in public relations.
The April 26, 2007 ZERO-G Hawking event, handled by M. Silver’s Fort Lauderdale office under the direction of Executive Vice President Rosalie M. Hagel, was designed to promote Zero Gravity Corporation’s weightless flight experiences. The event featured a specially-arranged flight for the acclaimed British physicist who has spent a lifetime studying gravity and has been wheelchair bound for nearly four decades by ALS.
“Helping the world’s most famous scientist experience weightlessness was an honor for us as a company and it truly was history in the making,” said Noah McMahon, Chief Marketing Officer, Zero Gravity Corporation. “M. Silver gave us superb counsel and helped us make the most out of this unique, earth-shattering opportunity.”
M. Silver’s promotion activities resulted in recognition of the flight as an historic, international event garnering world-wide coverage. Results included coverage in nearly 1,000 broadcast segments, including features on NBC Nightly News, TODAY Show, Good Morning America, BBC News and CNN, as well as extensive print exposure, including The New York Times, International Herald Tribune, Associated Press, London Daily Telegraph and Newsweek, among others. In total, the story appeared in more than 200 countries around the world, resulting in more than 1600 placements and 243 million media impressions.
CONTACT:
Lauren Cabral
M. Silver Associates
212-754-6500, ext. 205
lauren@msilver-pr.com
Read more!
NEW YORK, NY – M. Silver Associates, a public relations and marketing communications agency specializing in travel, tourism and lifestyle, has won the “Best of Show” award for its campaign, The Stephen Hawking ZERO-G Weightless Flight at the 51st Annual Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards Gala. More than 1,000 hospitality industry leaders attended the event at the New York Marriott Marquis. M. Silver’s work was chosen from a field of more than 1,200 entries from around the world.Since HSMAI, a global organization representing hospitality industry professionals, began its annual awards program, M. Silver Associates has earned more than 260 awards from the organization and other industry associations on behalf of a broad range of clients. This year is the third time the agency has won the competition’s “Best of Show” award for excellence in public relations.
The April 26, 2007 ZERO-G Hawking event, handled by M. Silver’s Fort Lauderdale office under the direction of Executive Vice President Rosalie M. Hagel, was designed to promote Zero Gravity Corporation’s weightless flight experiences. The event featured a specially-arranged flight for the acclaimed British physicist who has spent a lifetime studying gravity and has been wheelchair bound for nearly four decades by ALS.
“Helping the world’s most famous scientist experience weightlessness was an honor for us as a company and it truly was history in the making,” said Noah McMahon, Chief Marketing Officer, Zero Gravity Corporation. “M. Silver gave us superb counsel and helped us make the most out of this unique, earth-shattering opportunity.”
M. Silver’s promotion activities resulted in recognition of the flight as an historic, international event garnering world-wide coverage. Results included coverage in nearly 1,000 broadcast segments, including features on NBC Nightly News, TODAY Show, Good Morning America, BBC News and CNN, as well as extensive print exposure, including The New York Times, International Herald Tribune, Associated Press, London Daily Telegraph and Newsweek, among others. In total, the story appeared in more than 200 countries around the world, resulting in more than 1600 placements and 243 million media impressions.
CONTACT:
Lauren Cabral
M. Silver Associates
212-754-6500, ext. 205
lauren@msilver-pr.com
Read more!
