Riviera Nayarit Convention & Visitors Bureau Embarks on Tourism Public Relations Campaign with M. Silver Associates
NEW YORK (June 18, 2007) – The Riviera Nayarit Convention and Visitors Bureau has retained New York-based travel and tourism public relations agency M. Silver Associates as the organization’s first-ever marketing communications firm to launch this new Mexican destination in the United States and Canada.M. Silver will be promoting the destination’s new brand image – Riviera Nayarit – with activities targeted to cultivate an affluent traveler and visitors seeking luxury services combined with nature, culture and authentic vacation experiences. Riviera Nayarit is Mexico’s newest travel destination, stretching along 100 miles of beautiful Pacific coast framed by spectacular mountains to the north of renowned Puerto Vallarta. The region features luxury resorts and eco-tourism boutique hotels, world-class golf, wildlife sanctuaries, charming fishing towns, miles of serene beaches, the exclusive Punta Mita area and the colonial town of San Blas.
“Competition is high in the tourism industry so we wish to establish a strong marketing team to create our brand and generate awareness for the Riviera Nayarit,” says Marc Murphy, director general of the Riviera Nayarit Convention and Visitors Bureau. “We are very excited to launch our new destination and work with such an experienced tourism public relations firm as M. Silver Associates.”
The agency will be responsible for consumer, travel agent, meeting and incentive planner cultivation through media relations, special events and promotional activities. The agency will launch the destination this year as well as the CVB’s new website and “Mexico’s Hidden Treasures” marketing campaign. M. Silver senior vice president Linda Ayares will head the account.
“We’ve been involved in promoting various regions of Mexico for more than two decades, and it is exciting to be part of a new endeavor such as the Riviera Nayarit destination marketing program. This is a beautiful area of the country that offers many exciting options to the visitor – from upscale hotels to eco-tourism,” said Virginia M. Sheridan, president, M. Silver Associates. “We will focus on the destination’s quality offerings and the fact that it isn’t overdeveloped. It’s ideal for first-time visitors and an incentive to return for people who count Mexico as one of their favorite places to visit.”
About M. Silver Associates:
Founded more than 35 years ago, M. Silver Associates Inc. has established itself as one of the United States’ leading public relations/marketing communications agencies specializing in travel and tourism and ranks among the top 100 agencies in the country. The firm’s roster of clients includes national and international destinations, leading hotels and resorts, airlines, attractions and the cruise industry. In recognition of its outstanding work, M. Silver has received critical acclaim from leading travel and public relations organizations with more than 270 public relations awards.
Headquartered in New York City, MSA also has an office in Fort Lauderdale serving national and regional clients as well as the agency’s Hispanic practice. M. Silver is also a is a partner in The Worldcom Group, the world’s largest consortium of public relations agencies for clients seeking greater international marketing support.
About Riviera Nayarit:
Riviera Nayarit is Mexico’s newest travel destination stretching along 100 miles of pristine Pacific coast framed by spectacular mountains which unfolds minutes north of the Puerto Vallarta International Airport. Mostly undeveloped, the destination extends from the resorts of Nuevo Vallarta to the historic, colonial town of San Blas, including exclusive Punta Mita and the spectacular Banderas Bay. The region features luxury resorts and eco-tourism boutique hotels, world-renowned surfing, four professional golf courses, rare native wildlife including sea turtles and tropical birds, mountain and island adventures, shopping for local artwork and traditional Huichol handicrafts, charming fishing towns and miles of serene beaches. For more information, visit www.RivieraNayarit.com.
Contact: Linda Ayares or Patrick Kwan
M. SILVER ASSOCIATES INC.
747 Third Avenue
New York, NY 10017
212-754-6500
linda@msilver-pr.com or patrick@msilver-pr.com
