MSA Featured in First-Ever Travel Public Relations Textbook

Agency’s International Launch of Luxury Oceanliner Queen Mary 2 Profiled

NEW YORK – M. Silver Associates, one of the country’s leading public relations agencies specializing in travel and tourism, has been featured in the first-ever public relations how-to guide for the hospitality industry. Dennis E. Deuschl, a 40-year professional communicator and accredited member of the Public Relations Society of America, has published Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers, showcasing M. Silver’s immensely successful national campaign of Cunard’s Queen Mary 2(QM2) launch.

Published in September 2005, this guide for hospitality public relations practitioners establishes the value of public relations to the travel industry and outlines how to maximize tourism client image and profitability. Deuschl describes the standard PR practice of the industry’s four major sectors (Hotels and Lodging, Restaurants, Transportation, and Destination/Tourist Attraction), and identifies specialized media, messages, audiences, PR tools, and crises for each segment.

Deuschl includes M. Silver’s QM2 campaign as part of a collection of 12 “best-practices sidebars” contributed by top travel PR industry experts who discuss “real-life strategies, advice and solutions to contemporary PR challenges in all the major travel and tourism sectors.” Virginia M. Sheridan, President of M. Silver Associates, was named as a contributing expert.

M. Silver’s section takes an in-depth look at the journey of the QM2 PR launch, from the historical perspective and challenges, to the execution of the campaign and unquestionable results. Deuschl cites the “QM2 Effect,” in which the success of the launch and promotion of the ship boosted the entire cruise industry. “By any standards of measurement, M. Silver Associates’ public relations campaign for Queen Mary 2 ranks as a great success.”

Headquartered in New York City, with an office in Fort Lauderdale, M. Silver Associates is a full-service public relations/marketing communications agency that focuses its capabilities and experience to help clients achieve their branding and marketing objectives. The agency’s portfolio includes domestic and international destinations, leading hotels and resorts, airlines, attractions and the cruise industry.

Travel and Tourism Public Relations can be purchased for $27.95 on Amazon.com and on Barnes & Noble’s online store (http://www.bn.com/). Prospective readers can also save 10% and free shipping when they order online at http://books.elsevier.com/hospitality.