Connecticut Commission On Culture & Tourism Selects M. Silver Associates For Public Relations Representation
HARTFORD, CT — After an extensive search, the Connecticut Commission on Culture & Tourism has chosen M. Silver Associates, Inc. as the state’s agency of record to spearhead a public relations/marketing communications campaign designed to position the state as one of the country’s leading, trend-setting culture and tourism destinations.
A top priority for the agency will be to respond to and translate the needs and concerns of Connecticut’s tourism industry, including its tourism regions and promotion entities, into effective marketing strategies aimed at key geographic and demographic audiences at home and abroad. Working with tourism, cultural and arts organizations throughout the state, MSA will help identify and promote attractions, events, organizations and people which give Connecticut the competitive edge among destinations appealing to both leisure and business travelers on a year-round basis.
With 30 years experience in hospitality industry promotion, M. Silver Associates is one of the country’s leading public relations firms specializing in travel and tourism with top-tier destination, hotel, cruise, airline and travel product and services clients. MSA is a member partner of The WORLDCOM Group, the largest consortium of independent public relations agencies, which enables the agency to plan marketing strategies nationally, even globally, and implement them locally. The agency is New York based, has a South Florida branch office and a professional staff of 40. M. Silver provides a broad scope of communications services with particular emphasis on consumer marketing, brand development, media relations, special events, and promotions, partnerships and strategic alliances.
The Connecticut Commission on Culture & Tourism was created in 2003 to provide collaboration, coordination and promotion to stimulate growth in the arts, historic preservation, tourism and film. CCT is the state’s primary organization charged with promoting Connecticut to travelers through greater awareness of the benefits and opportunities for visitors to enjoy a wide range of cultural and tourism attributes.
A top priority for the agency will be to respond to and translate the needs and concerns of Connecticut’s tourism industry, including its tourism regions and promotion entities, into effective marketing strategies aimed at key geographic and demographic audiences at home and abroad. Working with tourism, cultural and arts organizations throughout the state, MSA will help identify and promote attractions, events, organizations and people which give Connecticut the competitive edge among destinations appealing to both leisure and business travelers on a year-round basis.
With 30 years experience in hospitality industry promotion, M. Silver Associates is one of the country’s leading public relations firms specializing in travel and tourism with top-tier destination, hotel, cruise, airline and travel product and services clients. MSA is a member partner of The WORLDCOM Group, the largest consortium of independent public relations agencies, which enables the agency to plan marketing strategies nationally, even globally, and implement them locally. The agency is New York based, has a South Florida branch office and a professional staff of 40. M. Silver provides a broad scope of communications services with particular emphasis on consumer marketing, brand development, media relations, special events, and promotions, partnerships and strategic alliances.
The Connecticut Commission on Culture & Tourism was created in 2003 to provide collaboration, coordination and promotion to stimulate growth in the arts, historic preservation, tourism and film. CCT is the state’s primary organization charged with promoting Connecticut to travelers through greater awareness of the benefits and opportunities for visitors to enjoy a wide range of cultural and tourism attributes.
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