M. Silver Miami Goes to Super Bowl XXXIX
Many people dream of scoring a touchdown at (or just attending) a Super Bowl. Well, MSA Miami scored a big touchdown at the Super Bowl in Jacksonville, where Miami Dolphin's A.J. Feeley, NFL free agent Danny Farmer, supermodel Kim Alexis, and WUSA's Heather Mitts joined agency client, Zero Gravity Corporation, for a flight to weightlessness on the big weekend.
Possessing the right stuff on the football field, Feeley and Farmer tested their might to see if they had the right stuff in zero gravity. The athletes floated like Superman, practiced football passes, and Feeley did pushups effortlessly with Farmer on his back. In addition, Billy Bush, covering for Access Hollywood, was also part of the experience, along with reporters from Sports Illustrated, ESPN: The Magazine, and Telemundo Network. Resulting coverage totaled 17.8 million impressions, with an ad equivalency value of more than $575,000.
Possessing the right stuff on the football field, Feeley and Farmer tested their might to see if they had the right stuff in zero gravity. The athletes floated like Superman, practiced football passes, and Feeley did pushups effortlessly with Farmer on his back. In addition, Billy Bush, covering for Access Hollywood, was also part of the experience, along with reporters from Sports Illustrated, ESPN: The Magazine, and Telemundo Network. Resulting coverage totaled 17.8 million impressions, with an ad equivalency value of more than $575,000.
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